Bigger isn't always better for mobile ad clicks, report says

Bigger isn't always better for mobile ad clicks, report says

When it comes to advertising on mobile devices, bigger screens don't necessary equate to more clicks.

Although the Amazon Kindle Fire's popularity may be dipping, a mobile advertising company says that users of the 7-inch tablet click on more ads than do those who use the 9.7-inch Apple iPad.

Jumptap, a company that focuses on targeted mobile advertising, released a report today containing data related to mobile devices, fast food ads, and the Kentucky Derby.

While the Kindle Fire may have the highest percentage of actual clicks on advertisements for the first quarter of this year -- more