Kroger upgrading Houston we have a problem

Kroger Revamps Pricing in Houston
Aug 01, 2013
HOUSTON — Kroger Co. this week
introduced lower everyday prices on
thousands of items at its stores in the
Houston market and said it would invest $79
million to upgrade stores in the region this
year.
Kroger’s “refresh” initiative in Houston also
includes a renewed emphasis on the
shopping experience, including faster
checkouts, fuel discounts, local products and
community relations. As in other markets,
the lower everyday prices coincide with a
discontinuation of double-couponing. The
lower everyday prices began Wednesday.
"We're a
strong
brand
and
company
but
we've
achieved
that
status because we're always looking for
improvement opportunities. Kroger currently
serves 820,000 households every week in the
Houston area with 107 locations but we're
eager to expand those numbers," Bill Breetz,
president of the Kroger Southwest Division,
said in a statement. "We know that price is
important to every customer, and at times,
can be a deciding factor where to shop. With
our Refresh initiative, we're making a multi-
million dollar investment to reduce prices
across the store and reengaging our
employees to offer highly-satisfied customer
service."
Kroger is investing $79 million in the
Houston region this year to upgrade 18
existing store locations and three fuel center
sites, and to open four fuel centers and a
new Kroger Marketplace store. That location,
in Kingwood, Texas, is expected to open in
the third quarter.