Campbell's teams up with Wolfgang Puck to launch Italian sauces
OCTOBER 3, 2011 | BY ALLISON CERRA
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CAMDEN, N.J. — Campbell's is hoping consumers are ready to "mangia" as it launches a new line of Italian sauces under the Wolfgang Puck brand.
Each of the new sauces, which are available at grocery stores nationwide this fall, are packaged in a distinctive 16-oz. jar to offer restaurant-inspired dinner at home, Campbell's said. The new varieties include:
Arrabbiata: Spicy marinara and roasted red pepper combine for a distinctive sauce with real kick;
Creamy vodka: A combination of tomatoes and fresh cream is finished with a splash of vodka;
Four cheese: Parmigiano, ricotta and asiago cheeses are combined with tomatoes, fresh garlic and cracked black pepper, then finished off with mascarpone cheese for a sweet and unexpected creaminess; and
Tomato basil: A blend of tomatoes, garlic and sweet basil makes this sauce a great way to bring classic Italian dishes to the next level.
Wolfgang Puck Italian sauces will retail for $2.79.
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